Archive for September 2011

How powerful is politics in business? The connection between the two is often hard to explain, but somehow they are closely connected. Did you ever happen to lose a job or a promotion in favor of a person who hadn’t worked harder than you, or made more significant contributions that you? Was it that person’s character that got him/her the job, the fact that he/she knew everyone around there, or could it be that you simply did not understand the politics going on around that business?

When we hear the word ‘politics’, we naturally think of politicians, political parties, political strategies, and so forth. But have you ever considered the term ‘politics’ from a business point of view? When it comes to politics in business, the former means the difference between failure and success in the latter. And, more often than not, politics can define one’s personal career. You can enjoy benefits or suffer penalties as a result of the way politics influences every business. If you happen to be among the most appreciated employees, decisions may go your way, but if you are ‘invisible’ to your bosses or they have nothing but ill feelings for you, some penalties may be coming your way.

When it comes to business decisions or work environments, we often hear expressions such as ‘it was nothing but politics’ or ‘that place is very political’. What do these expressions mean? And how can you be part of the game, and know how to play your politics? When you have managed to build a strong relationship with your customers, you understand the business thoroughly, and you are respected throughout the organization, but your superiors still think that you’re not doing well enough, this could be a clear example of people using politics to drive their own personal agenda.

Media of any country is reflection of that country. It shows that how person behave and live in their country. The way of expressing news, way of talking of politicians in political debates and discussion programs shows the behavior of people of that country. Although media’s responsibility is to spread true stories but media should be careful in this regard. They have to adopt such a way in which they could aware public without impacting negatively their mind sets and make them able to protest in a true manner which could result oriented. McCombs and Shaw assumed that “the mass media sets the agenda for political campaigns, influencing public attitudes toward desired issues”. Hence we can say that in Pakistan the responsibility of media is much more then any media in the world, because Pakistan needs a big change and only media is now, as much powerful. At present media is the only source which is easily accessible by all walks of people through various electronic appliances i.e. TV, Radio, Internet, News Papers and now mobile phones also used by people to aware of events every time. Media affects people’s perceptions and priorities their thinking about the political contents. Media shapes the public’s behavior about the issues and plays vital role in highlighting certain attributes of issues. Gatekeepers of the media i.e. (editors, news editors, and other journalists) they all play central role in shaping the media agenda which becomes public agenda after sometime.

In Pakistan media are now independent with the emergence of new century. There are numbered of news channels that have maximum coverage throughout the country. Media contribute a lot to develop public knowledge but even after years of success, media could not alter public’s attitude towards issues. Media promulgate issues in a way that it raise public immediately just after the news bulletin whereas public mostly do not know that what should be their role and reaction in that particular issue. Media should discourage smoothly such attitude of public. Demonstrations and protests are good to increase pressure towards solution of any problem but there should be a proper way to express which should result oriented.

With the passage of time reputation of Pakistan’s media have sullied due to its failure in thoroughly comprehending affairs. It seems that media contributes to multiply wording over issues and crisis instead of spreading true root causes and facts of the issues. Our media coverage of political issues is heavily episodic instead of thematic. There are numbered of political talk shows and debates on all news channels of Pakistan. Any issue discussed in those programs has no ending and determining words that could help people to understand that either there is solution to these issues or not? Every political program discuses same issue under different names of the program. There is no difference in the information displayed by each program even the views of politicians from different political parties give no hope and track towards the solution of issues. If these programs demonstrate issues successfully then it could help people to pressurize government in a right way to solve the issue.

The biggest democratic process in the world the Indian Elections 2009 have stared on a strong note. Elections in India are peculiar because of the inherent diversity of the country. People of different caste and creeds vote together to elect a government that they hope would ensure a better future.

Elections in India are more important this time around as the youth of the country are poised to play an important role. The emphasis on the youth stems from the fact that now over 50% of the country’s population is under the age of 35.

Their aspirations and their dreams would fore sure play an important role as no political party worth its money can ignore this important vote bank. And the parties for sure understand this going by the way they had went about increasing their web footprint.